Next week I’ll be speaking at the Content Management Strategies conference happening in Santa Clara, CA. This is the JoAnn Hackos conference that started out as a conference looking at content management. Several years ago, it added a DITA track, and now it’s almost entirely DITA focused. The tracks have settled down the last year or so: Authoring, Technical, Management, and Demo. Technical almost always means DITA.
It’s been small the last couple of years, but all conferences have been down in overall attendance. It’s a sign of the times. (One exception was PTC/User in 2009 where we saw the same number of Arbortext attendees as in 2008. All other tracks were down 20%.)
I’ve presented at this conference many times. For me, it has always been a conference not to miss. Luckily, the CM-Strategies conference is in Santa Clara this year which means no travel for me this year. It made the decision to attend a slam-dunk.
This year, I decided to do something a little bit different with my presentation. It’s not the usual technical presentation or in-depth case study. With the launch of the new Arbortext business unit at PTC, we reached out to long-time Arbortext customers to see where they were. We wanted to know whether our customers were realizing the full potential of their solutions. We wanted to know what data they’d collected, what lessons they’d learned, and what they’d implemented over time.
The results were absolutely stunning.
We all know there’s a software side to making dynamic information delivery work. Customers who have seen IBM talk, and who have seen the DITA OTK, have come to us and said “Sure, they can get there, but can I?” What if you’re not a software company? What if your paper product is your deliverable? What about the Medtronics of the world? Or the Harcourt School Publishers? Or Mapquest? What’s in your reach? What have customers really achieved over the years? Did they see the ROI they expected?
My talk highlights stories from companies who have been doing dynamic information delivery with Arbortext for a very long time. It’s not a single-case study, but many aggregated together. I’ve included qualified, hard data on benefits, breadth of projects, and feature impact on long-term implementations.
Sure to be as eye-opening for you as it was for me. See you there!
See the slides and watch the video of the same session presented in the TC Dojo.
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