Content is quickly becoming a strategic asset. As enterprises rush towards Web 3.0 and social networking, the amount of time required to produce and coordinate content across all those outlets is growing dramatically every day.  Experts say that it takes approximately 32 hours per month–per site. That’s nearly a week’s time per social networking target.

Are you one of the lucky ones who has an integrated platform to coordinate cross-functional teams so you can reuse content? Do you have a bunch of teams that coordinate with each other? Are you gaining visibility at the executive level or simply working overtime? Maybe you’re all on your own.

Maintaining an effective social media presence leverages customers, prospects, colleagues and contacts, and puts you in touch with fast-changing tides of industry trends, but it also steals productive hours from you and your workforce to maintain properly

Is your organization thinking about the content it produces strategically?

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