Your information content is a critical business asset. It is a key differentiator of you, your organization, and what you have to offer customers. For some, it is the first introduction you have to potential new customers and for the rest an integral tool in retaining and expanding your existing customer relationships.
Traditionally people have viewed content in isolated silos. Separating marketing and product management from the engineering development from support services. In today’s market place, leaders have taken a transformative approach and have broken down the archaic barriers to allow for a dynamic flow of information and collaboration while still maintaining a high level of visibility into all facets of the lifecycle. How? By changing the way they manage content!
In this recorded web session, we discuss what true component-level content management can do for you and your bottom line. We will give you tips and pointers of key things to look for when evaluating solutions and red flags to avoid.
In an unstructured authoring environment, product information is created without constancy in construction. The process leaves you with information that has no reliability in form, no reusability of information, and degrades the overall productivity in delivering content to the end user.
- No steady pulse of information being generated in the same manner by all content creators. Because there is no set standard, anyone creating information can do so in their own style. It’s too hard to get formatting right across the entire organization—No Consistency
- Clogged arteries of information begin to back up and choke off throughput. You can’t get the product information written up fast enough because you need to spend too much time formatting. Too much time spent on low-value tasks—Low Productivity
- Flat lined content that you can’t do anything with. Your information is locked into serving only one purpose at a time and output to only one presentation style. Content is tied to one use and one output form—Little Reusability
Continue reading “CPR For Your Product Information”