Liz Asks: How Good are Political Campaigns at Data Science?

Summary: Direct Mail campaigns by politicians could really benefit from the services of ‪#‎datascience‬ and ‪#‎contentstrategy‬ folks. In 2016, we have evolved from simple, generic, stereotypical messaging with our audience.

How good are Political Campaigns at Data Science? Not Very Good At All.

As the election season gets closer here in California, I’ve become fascinated by the direct mail campaigns of the political candidates.  I don’t have cable, you see, so I rarely see television advertising. And my radio listening is primarily NPR those rare times I’m in the car.  Every day I get one or more pieces of direct mail from the current crop of political hopefuls. Some days I will get up to three from a single candidate in the same day.
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