Gilbane Boston 2010: Content assets permeate every aspect of an organization

Single-Sourcing Solutions at Gilbane Boston 2010 will be talking Content Strategy for Today’s Information Lifecycle

We’re headed to Boston, MA for the Gilbane Conference tomorrow. We’re looking forward to seeing old friends and making new ones. After more than a decade in the industry, we’re looking forward to sharing stories, lessons learned, and thoughts about content strategy, management, and delivery!

We’ve got two presentations. One’s a product lab where we’re talking about how you can “Transform Your Content Strategy for Today’s Media and Beyond” (Thursday 2 December 8:30-9:30 AM). We’re going to show you how to take your content from creation to multiple media channels, such as social media. Instantly publish it and connect with your customers anywhere they’re looking for you.

The other is a panel. We’re honored to be included in panel T7 XML Implementations & Information Lifecycle (Thursday 2 December 2:00-3:20 PM) organized by Dale Waldt, Senior Consultant for Outsell’s Gilbane Group. XML and content tools need to be thoughtfully configured to create feasible processes that produce the desired business benefits. This session explores the XML information lifecycle and how XML and content tools and systems can be deployed to their best advantage.

As we did for several events this year, we’ll be tweeting throughout the event. We hope you’ll join us virtually, if not in person at the event. You can find us in the exhibit hall!

Learning: The never ending path of inspiration

Conferences provide a forum for ideas that have worked in a variety of industries for diverse problems that I would never have gotten the chance to discover.

I love talking to people, finding out what they’ve done, and why they made the choices they did. For me it comes as second nature to always inquire. When I was first starting out in the field of information architecture I attended lots of conferences. I always find them to be great ways to learn enough to pique the interest as well as the perfect opportunity to network with others in the same field.

If there was a case study on the schedule, you could bet money I was in the audience. I learn about technology all the time. It’s a daily habit. At last count, I follow something like 500+ RSS feeds, mailing lists, discussion groups, etc. So, when I come to a conference, I want to hear about you. I want to come away inspired with ideas, suggestions, features, and paths that I wouldn’t have come up with. Why, because I wasn’t in your shoes.

Don’t get me wrong. I’m always coming up with new, off-the-wall, out-of-the-box ideas. Ask anyone who knows me well and they’ll tell you the same. But it’s the case studies, the stories of practical application, of trials and tribulations, that’s given me a wealth of ideas to draw upon. That is probably why I am a natural born networker and socializer and how I have always found a great deal of value in attending industry conferences. I discover such assorted ideas that have worked in a variety of industries for diverse problems that I would never have gotten the chance to discover. The information that people share provides inspiration for me every single day. The old adage is true: everything old is new again.

I suppose that is how we all feel at Single-Sourcing Solutions and why we tend to place such a high value on community voices and giving them a platform to speak up and share what they know. With all of the podcasts, websessions, and user meetings, we are always on the lookout for more ways to get information to the global community. I am excited about a new program we will be announcing shortly that will launch in the New Year. I can’t spill the beans yet as we are still finalizing the details so stay tuned!

Podcast Posted: Kevin Dietz, Timpani Software

Recently we interviewed Kevin Dietz from Timpani Software. Timpani Software develops BuildBeat, a comprehensive automated software build management system, and MergeMagician, an automated merging server designed to work with your existing software configuration management (SCM) system. He uses DocBook and XML to automate his publishing. It’s an interesting and fun story.

Listen to the interview.