Benefits of dynamic product information delivery for life sciences

Medtronic implemented Arbortext in 1999. They have been the subject of a case study and a customer success story. I’ve seen them present at the Arbortext user conferences (AUGI) over the years. In fact, I never missed one of Greg’s AUGI presentations. I learned a lot from them in the early days and I still have his slides on my computer.

Over the years, Medtronic has increased their investment, continued to develop, and seen the ROI returned again and again. It was great to see that the payoff is definitely there — and that it continues to be there if you keep at it. It was also humbling because this is not a short path, it is a long, long journey to get there. It’s good to know that if you keep at it, your ROI build upon itself every step of the way.