Your customers can find content, but can your content creation team?
By Liz Fraley, Single-Sourcing Solutions
A lot of customers have been asking us recently about how they’re going to manage content that explodes into lots and lots of little topics and content fragments. Authors wonder if they’re creating too many topics. They wonder how they’re going to find the content they need to include in their future content packages. They’re afraid they’ll be duplicating content because they can’t find it, subverting that reuse goal that took them down this path. And they just can’t imagine how they’re going to remember where everything is or even what everything they have.
It’s a valid and serious concern. And, coincidentally, it’s one of the pressure points that pushes authors back into the book paradigm. They become focused on the number of files they’re generating rather than examining the contents of the topic as a stand-alone, coherant, and complete entity at a time when that is already a difficult concept.
Most people think that solution to this problem is a “content management system.” We think that’s only part of the answer. Are authors tagging content with metadata? Are they doing it consistently across the team? Are the metadata tags standarized and do they have definitions? Are the metadata tags aimed at the end user (your customer) or at the authoring team (the content creators)?
We think there are lots of things you can do to improve the lives of the authors and content creators beyond the basics that any CMS provides. At the behest of our customers, we’re digging into methods for improving content architecture through efficient categorization strategies. So, keep an eye out on the website. We’ll be posting more information as it develops. Or come to TC Camp in January and take our first class on the subject: “Thinking like a librarian – Applying categorization strategies to technical content“.