Some things can be driven from the bottom up and some from the top, but regardless of where it starts, moving to a single-sourcing environment requires buy-in by all those whose process is affected directly or indirectly. An entire body of literature is dedicated to change management. This presentation will share advice, guidance, and lessons learned from a variety of customers in a range of industries who have made this transition. Learn how to get your ideas across to other people, no matter what project you’re proposing or who you’re proposing it to.
The information about your products or services should be at the front of the line leading the way for increased market share. In order to do this, the value of the information needs to be recognized by the top level executives. After this presentation, you will be able to show those in the C-Suite how a transformative adoption in product information can differentiate your company in the market place and provide breakthrough results in driving shareholder value.
Video from Today’s TC Dojo Open Session — “Where Are They Now?” have been posted! It was fun to talk about what’s been done and what different organizations (regardless of industry) has achieved. It was also amazing to think of the oldest implementation we talked about got started 23 years ago! We know that there’s a software side to dynamic information delivery, but it was great to discover that you didn’t have to go out and build software to make it work. Equally impressive was the discovery that once you get it set up, you don’t really have to keep tweaking it to keep it up and running. I hope you enjoyed it.
Single-Sourcing Solutions at Gilbane Boston 2010 will be talking Content Strategy for Today’s Information Lifecycle