Real-Life Requirements for Advanced Layout from XML Content

Since Arbortext Advanced Print Publisher (APP) was released as an alternative print composition engine in Arbortext 5.4 (June 2009), we’ve been digging into what it can do and why someone would really need it.

We interviewed Simon Taylor from PTC. Simon spends his time “thinking about printing content on pages”. It’s no surprise, given that he’s the Product Manager for APP and Styler at PTC. Simon was part of Advent, the company that originally built APP (named “3B2” at the time), which was acquired by Arbortext in 2005, before their acquisition by PTC.

We were very lucky to speak with him about real-life requirements for advanced layout and why customers are forced to go to a product like APP from formatting languages like FOSI and XSL-FO. He had a lot to say… Continue reading “Real-Life Requirements for Advanced Layout from XML Content”

Interview with Chris Western, tformat and APP World

This week’s podcast features Chris Western from tformat. tformat is a PTC partner focused on the Arbortext Advanced Print Publisher (APP) (formerly known as 3B2).  Chris was hired at Advent, the original developers of 3B2 as a writer to document the product and it’s usage. In his tenure, he not only developed the product documentation but training materials as well. Since then, he has specialized in training on APP (3B2)

APP takes such a different approach, training is critical to develop stylesheets effectively and well.  When done well, APP development can be deployed as a lights out solution for the most difficult automated publishing tasks. APP is the publishing engine you turn to when you can’t achieve what you want to do anywhere else. It’s an extremely powerful product. Continue reading “Interview with Chris Western, tformat and APP World”

Transform Your Content Strategy for Today’s Media and Beyond

Your information content is a critical business asset. It is a key differentiator of you, your organization, and what you have to offer customers. For some, it is the first introduction you have to potential new customers and for the rest an integral tool in retaining and expanding your existing customer relationships.

Traditionally people have viewed content in isolated silos. Separating marketing and product management from the engineering development from support services. In today’s market place, leaders have taken a transformative approach and have broken down the archaic barriers to allow for a dynamic flow of information and collaboration while still maintaining a high level of visibility into all facets of the lifecycle. How? By changing the way they manage content!

In this recorded web session, we discuss what true component-level content management can do for you and your bottom line. We will give you tips and pointers of key things to look for when evaluating solutions and red flags to avoid.

Watch the Video Continue reading “Transform Your Content Strategy for Today’s Media and Beyond”